BlackRock

What Do You Say About Risk?

In our consulting work, we meet marketing executives wanting to extol their firm’s risk management practices.  Risk management poses a specific problem.  Stay to high-level and it sounds like you don’t manage risk.  Discuss procedures and controls and risk losing your audience.

Below is copy taken directly from three industry leading firms: Western Asset, Janus, and Dodge & Cox.  Great firms struggle to convey a straightforward process.  Many firms – BlackRock, MFS, PIMCO, Pyramis, & Vanguard – don’t emphasize the topic on their public Web sites.  Any of the below copy strike a chord with you?

We’re curious what you think should be conveyed when discussing risk management.  Send us an e-mail or message via Twitter.  I pasted all that copy into a word cloud software to see what words are most common: risk management is often described with the words “investment” and “team” (note: I excluded “risk” and “management.”)

Western Asset

Western Asset has a dedicated risk management team that oversees risk management and incorporates it into the investment process. While this team is integrated into the portfolio management unit, it has a separate and independent reporting structure. Western’s risk management team combines the best of the Firm’s technology and experience to develop useful risk management tools and procedures. These tools and procedures provide daily analysis for both the Investment Team and the Analytics/Risk Management Department, ensuring the integration of professional risk management practices into the investment process.

Janus

The Janus Risk Management team, headed by Dan Scherman, serves as a resource for portfolio management to assure that every portfolio maintains the appropriate level of risk given its performance objective. Additionally, the team helps to assure that risks taken are associated with intended bets.

Tools used to monitor risk include:

  • Tracking error decomposition, characteristics, concentration, Janus ratings, under-weights/over-weights
  • SPAR returns-based style analysis
  • Performance attribution (Factset, BARRA, Wilshire)
  • Index and competitor analysis, as necessary

Dodge & Cox

From the earliest days, Dodge & Cox’s investment approach has stressed evaluation of risk relative to opportunity. A strict price discipline — steering clear of popular choices that come at a price premium we would rather not pay — is critical to achieving our investment objectives. Low valuation investments, for example, typically reflect low investor expectations that may serve as a buffer against the risk of significant price decline; these low expectations may also create greater potential for capital appreciation should investor pessimism turn out to be unwarranted or short-lived. At all times, our ongoing search for superior relative value is guided by a rigorous research process that seeks to differentiate the short-term concerns that may be temporarily depressing an investment from the intractable, long-term problems that could doom it.

Best Blogs of the Week

More high-quality education that’s relevant for both direct investors and FAs advising clients on tenets of good long-term investing.

  1. Vanguard – Straightforward (re-)education on the impact of consistent periodic investing.
  2. BlackRock – Answering the question many clients ask – why not just buy silver instead of gold; it’s cheaper? – about the differences between gold and silver investing and previously.
  3. American Century – We appreciate the Q&A format and this post explains debt ceiling and other timely topics clearly.

Best Blogs of the Week

Three worthwhile reads from last week.

  1. American Century makes a strong case about long-term growth.
  2. BlackRock’s weekly roundup links to a word cloud from Bernanke’s speech.  The diagram makes it clear what’s on his mind – inflation.
  3. Russell discusses the AMT and just how much the US Treasury depends on it.  While most everyone agrees about the AMT’s inequity, the post shares the AMT’s role in the overall tax revenue base.

Best Blogs of the Week

Each Monday, we’ll share the last week’s three best industry blogs. Hopefully, it’s something interesting to read as you get back into the flow.

  1. Russell on tax implications for investors – great use of charts and history to make the topic interesting and educational
  2. BlackRock on the construction of its silver ETF – now I know. I did wonder this and knew I could read SEC documentation about it.  But reading that documentation never sounds appealing.
  3. Franklin Templeton’s Mark Mobius on Africa’s potential – he has one theory and then just 2-3 specific reasons to consider that theory.

Did you read anything within the industry as interesting? Let us know via e-mail.

Ignoring Price Means Firms Have to Play Defense

Part 2 in a series of posts regarding price competition.  Read Part 1 here.

In yesterday’s post, I suggested that price is an underutilized tool in mutual fund marketing. That the industry, while very price competitive, rarely makes that competition publicly explicit.  In light of the traditional 4P marketing mix, which Anu used to discuss PIMCO, this is like leaving 25% of the tools in the toolbox.

Of course, at one end of the spectrum you have a firm like Vanguard, where:

  • Exceptional value”, which includes performance, service, and costs, is highlighted as a core reason to invest with the firm.

  • The words “low cost” appear consistently in marketing messages, including on the homepage of the advisor Web site.

Most every other mutual fund provider sits at the opposite end of the price-marketing spectrum.  In defining who they are, firms like Columbia, Invesco, DWS, Oppenheimer, and myriad others make no mention of fees/pricing/efficiency as part of their overall value proposition.

The danger in passive strategies toward price discussions is that they can eventually force firms to play defense.  Consider the responses of BlackRock and State Street to the recent fee reductions on Vanguard’s ETFs.  The answers are fine, but the discussion has those firms having to defend existing policies.  Without exceptional performance, “why do you charge X when another firm charges Y?” is a question nobody wants.

Introducing price more proactively is a chance for some firms to gain higher ground in marketing against the competition.  And there are subtle ways to do this.  Some tactical ideas to come next week…