Searching for a Recordkeeper
The 401(k) market is massive. There’s nearly $3 trillion dollars in 401(k) plans. For white-collar America, it’s simply part of the on-boarding process at a new job. And those recordkeepers that sell primarily small plans, I think there’s an opportunity to increase sales from optimizing parts of the Web site. By “optimizing,” I mean improving sales leads in two ways:
- Through search engine results
- By providing quick visibility into recordkeepers’ value proposition