Improve Your Blog (5 of 5)

Improve Your Blog (5 of 5)

Titles sell blog posts. I’m impressed with how blog post titles have been improving in our industry. The most valuable blogs – ones that keep readers coming back frequently – include a good mix of titles.

Oversubscribed advisors, institutional investors and consultants appreciate titles such as:

1. 3 Reasons to Consider Frontier Markets
2. Tax predictions are hard – especially about the future…

Improve your blog with titles that (a) are short and (b)  provide incentive to read.

The first four installments in this series covered:

1. Injecting personality
2. Frequency
3. Adding graphics
4. Q&A