A Digital Commitment Within Channel
on Jan 01, 2016
When you look at sites like this, what do you think? I see a firm highly engaged in selling and servicing US plan sponsors seeking input beyond their recordkeepers. I think this raises the bar for everyone else.
Why?
- The thought leadership throughout is expertly curated for the audience.
- That thought leadership comes in multiple formats: video, product materials, whitepapers and blog posts.
- Access to product information is visible but not overbearing.
- The site renders quickly and uniformly on my laptop and mobile phone.
The missing component is straightforward access to contacting the US DC team. Make no mistake, this is not unique to AB (see BlackRock and SSgA for examples). Yet, I suspect we will a proliferation of similar DC sites in 2016. Stay tuned as we’ll update the blog as we find other firms’ competing efforts.