Is Custom Publishing Pertinent to Asset Management?
on Dec 28, 2015
As 2015 winds down, I’m thinking of interesting marketing initiatives seen this year. Custom publishing from AB came to mind. The above piece is from October and custom published through Pensions Expert in the UK. This effort succeeds on three levels. The piece:
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Introduces and/or strengthens the firm’s relationship with a magazine’s audience (U.K. Pension managers).
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Shows AB’s commitment and knowledge about U.K. retirement issues .
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Aligns AB with well-known industry experts such as AON Hewitt, adding credibility.
Is custom publishing right for every firm? It’s hard to say, yet if a goal is building relevancy in a new channel in a growth region, then this could be a solid technique to consider.