Improve Your Pitch Book
Here are five easy improvements every startup or small hedge fund can consider to improve the pitch book. They require no investment beyond time and concentration.
Bring the investment team front and center
+ Hedge Funds are trading on the portfolio managers’ ability to make money. Great pitch books make the managers look credible, innovative, and trustworthy. Pitch books should begin that process by page 2.
Have a one-sentence objective that (a) engages the reader & (b) differentiates from other hedge funds
+ We see “provide a non-correlated investment that strives to maximize medium-term returns” by the dozen. Many prospective investors will ask “who doesn’t do that?” And with 10,000+ hedge fund options, we can’t blame them for asking that question.
Be consistent throughout your pitch book
+ Too many times, the fund’s objective changes throughout the pitch books. The objective written on page 2 differs from the fund’s objective on page 10. Write one interesting objective and stick with it. The same goes for mission and team.
Avoid stock photo
+ Compass, lighthouse, chess board, executives shaking hands. We see these images repeatedly. At best, they’re ignored. At worst, they break the continuity and flow within a document. They are always corny.
Avoid anything smaller than 12-point font
+ Many hedge funds try a “blind them with science” approach. By that, I mean each page is dense with data, statistics, and bullet points. Readers appreciate pitch books where each slide introduces a single important idea with supporting points.
We like to help firms go beyond the basics; if you’re interested, please contact us and we’ll set up time for discuss.