No army of junior analysts. No outsourcing. We are fully invested in everything we do.
We start every project with a clean slate. Everything from our frameworks to our PowerPoint text is developed originally for every client.
Nobody should sacrifice quality, and that quality should come with as much speed and as little cost as possible.
"I have had the benefit of working with Naissance over several years taking advantage of their comprehensive industry expertise. Naissance offers thoughtful, specific insights combined with achievable recommendations that have use as a reference long after the engagement ends."
"I have come to look to Naissance for well-researched, fast-turnaround, practical perspectives on a broad range of marketing and strategy topics. They know the industry and offer thoughtful, informed counsel on important topics where action is needed."
"We’ve worked with Mike and Anu several times over the past three years to help determine our wholesale proposition in the US. They are ‘output’ focused so their insights and strategic advice has been actionable and hugely helpful."
"Naissance has been a valued strategic partner for our firm’s marketing team over the past couple years, and continue to be on our short list for important consulting assignments. They have significant insight and understanding of the asset management landscape. From that background, they apply a disciplined approach to address contemporary issues within the industry."
"Our firm has engaged Naissance for primary and secondary research, branding/positioning strategy, new product launch campaigns and economic forecasting/business case development. Naissance has been terrific partners who provide value and also collaborate effectively with other agency partners and internal constituents."
We’re working with a client to develop a plan to revitalize their Web sites. In a discussion focused on homepages, a specific topic came up: banners. More specifically, there was a straightforward question: what’s better, static or rotating homepage banners? … [read more]Mar 13, 2017
(Look below for a highly indicative price-to-book chart.) Two posts this week capturing basic considerations about valuation: one for equities and one for bonds. SSgA – Charting the Market: With Global Stocks at All-Time Highs, Where is Value Emerging? – It shows … [read more]May 22, 2017
Two posts covering a range of topics, including the recent US equity slumber. BlackRock – The seesaw relationship of volatility and momentum stocks – The relationship between volatility and momentum has actually strengthened in recent years. Since the end of … [read more]Apr 3, 2017